Our latest TikTok Trend Report.

Everything we know, for you, for free. Ay yo! We’re back with our next up-to-the-minute scoop on the trends, tips, tech and talent that are shaping TikTok as we look forward into 2023.

  • Survey: We asked, the people answered. Here’s what they said

  • Trends: What’s hot, and what flopped.

  • Updates: - Digital items and their growing relevance

  • Creators: Who’s shining on TikTok and why

  • The future: What’s next!

Download it here, now.

Sharers make better lovers. Dig the report? Flick it around your people and spread the love baby!

Mastering TikTok is currently the smartest move a brand can make. We’re here to help you conquer formats so you can impress with your own, unique take on cultural moments.

We can also help to identify the communities your brand will benefit from reaching – as well as how to entice them.

Not only that, but we can direct you on how to bring the joys of TikTok to your current audience, too.

Services

Our key pillars of doing how we do:

  • Always On Strategy
  • Campaign Moments
  • Livestreaming
  • Creator Engagement
  • Content Production
  • Music Production

OK COOL’s six Golden Rules for TikTok

  1. HUMAN
    This is perhaps the most important way of securing engagement and community. Brands that can relate to their audience will always thrive more than brands that act strictly business.

  2. CREATOR LEAD
    The platform would be nothing without the constant talent, skill and relatability of creators.

  3. MUSICALLY DRIVEN
    TikTok has an affinity for sound and music - a lot of the most viral posts are backed by popular sounds that captivate millions of users every day.

  4. UNEXPECTED
    New platforms bring new media techniques to the table. Swift transitions and unique effects will either make or break a video.

  5. AUTHENTICITY
    We understand the algorithm works for brands, not about going viral, but about pathing out a sustainable pathway for your brand to exist authentically.

  6. TARGETED
    Not every brand is trying to appeal to the same audience - TikTok is made up of a vast ecosystem of niche communities.

"OK COOL has been a creative partner to TikTok since the dawn of its popularity in the western world. What this actually means is that OK COOL is a go-to for all of TikTok’s creative needs."
– Steph Elliott, Head of Client Services